International customers can now pre-pay duties and taxes at the checkout

International customers can now pre-pay duties and taxes at the checkout

CWC G40 makes its debut

August 29, 2025

CWC G40 makes its debut


CWC has been producing the G10 for 45 years, and it is more popular now than ever, but there has always been a demand for a slightly larger version. We were asked to develop a larger version with uprated waterproofing and a longer battery life, which we now supply to the British Forces as the G10-X.
Our focus for our customers was to produce a watch that had the same specifications as the G10-X but a broader appeal, and it has certainly has been a resounding hit since the G40 launched in early August.

We have produced three distinct models, the standard G40, the G40 Subhunter and the G40 Sonar. All are Swiss-made with extra-long life lithium batteries, domed Sapphire glass, screw-down crown and caseback, fixed lug bars and a 40mm case.

The G40 Sonar edition (above, right) pays homage to the CWC stopwatch featured and used by Tom Cruise in the movie Mission: Impossible - Fallout.




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